Membership Privileges


15% discount on all wines

Free Shipping on Re-orders

Complimentary experiences for

you and up to 3 guests

Tailored Private Events

Priority reservations to our private picnic ground at the winery

Exclusive Wines

Invitations to private, member-only events

Tasting Notes, Food Pairings, and Aging Recommendations from the Winemaker

Personalized Concierge Service

No membership fee, no cancellation fee after the second shipment.

965 Silverado Trail

Calistoga , CA  94515 
Open everyday 10am to 4pm


Join the Terroir Club Today!

Whether you are looking for a selection of wines to drink tonight, or gems to put into your cellar, we have a club that suits your needs. Depending on your drinking pleasure, we offer 4 different types of clubs, including one which is even customizable to your exact needs. Each of these clubs gives you the benefits of the best available pricing, first access to our highly allocated wines, invitations to our winery events, and multiple other benefits.

Bud Break

Enter into our Bud Break club for a taste of the von Strasser Family of wines portfolio. Enjoy four shipments of three bottles quarterly.

Harvest Selction

Designed for the passionate wine drinker, appreciate von Strasser & Lava Vine wines throughout the year. Choose from six bottles quarterly or one case twice per year.

Cellar Collection

This allocation membership is exclusively reserve red wine and Cabernet Sauvignon. Available in three or six bottle shipments quarterly.

The 100 Club

Limited to only 100 members, this allocation will allow you to tailor a case of wine, twice a year, to your exact specifications. Upon receipt of your November and March “default” email offering, you will be given a 12 day window to submit your customized order.
 “100 Club” members receive all the same advantages as our other von Strasser Family of Wine clubs, As an added benefit, participation in the “100“ will provide priority access to rare library selections, and special large format bottlings not offered in any other wine club allocations.